By Peninsula Daily News
Want more top stories? Sign up here for daily or weekly newsletters with our top news.
The newspaper’s 14-year-old website, www.peninsuladailynews.com, logged 13.1 million page views, with an average monthly audience of 202,187 unique visitors.
This is up from 9.5 million page views and 131,163 unique visitors recorded in 2011.
The website had its highest number of 2012 page views — 1,486,646 — in November, with an average audience that month of 183,556 unique visitors.
The top news stories viewed in November had to do with the election.
The website had 8.66 million page views and an average of 114,589 unique visitors monthly in 2010, and 6.47 million page views and 82,509 unique viewers monthly in 2009.
The PDN’s website is far and away the dominant news, information and advertising website for the North Olympic Peninsula, according to statistics from Omniture, Quantcast and Google Analytics, all of which measure Web traffic.
Unique visitors, in Web jargon, are regular readers, coming back again and again for fresh information.
Their Internet address is counted only once, no matter how many times they visit the site in a month.
The number of pageviews also demonstrates the volume of traffic a website receives.
The print PDN is also strong, with an audited Sunday-through-Friday average circulation of 16,167, which translates to a readership of 44,244.
The newspaper puts out two editions daily — one tailored to Clallam County readers, the other for readers in Jefferson County.
In addition to using independent agencies to measure its Web traffic, the PDN’s print circulation is verified by an independent auditor, the national Audit Bureau of Circulations.