Michelle Rhodes, executive director of the Sequim Irrigation Festival, shows festival royalty the new logo and tagline “When History Flows and Futures Grow” for the 130th festival on Oct. 12 at the Oasis Bar and Grill. Sherry Scharschmidt designed the logo using artificial intelligence technology. (Matthew Nash/Olympic Peninsula News Group)

Michelle Rhodes, executive director of the Sequim Irrigation Festival, shows festival royalty the new logo and tagline “When History Flows and Futures Grow” for the 130th festival on Oct. 12 at the Oasis Bar and Grill. Sherry Scharschmidt designed the logo using artificial intelligence technology. (Matthew Nash/Olympic Peninsula News Group)

Irrigation Festival reveals 2025 logo, tagline for 130th year

SEQUIM — The tagline for the 130th year of the Sequim Irrigation Festival is “Where History Flows and Futures Grow.”

The festival is set for May 2-10.

Michelle Rhodes, the festival’s new executive director, shared the new slogan along with the festival’s storyline and Sherry Scharschmidt’s new logo on Oct. 12.

Rhodes and about 65 people attended the unveiling in the Oasis Bar and Grill that featured giveaways from the festival and lunch sponsored by the restaurant.

The tagline is meant to honor the community and festival’s past along with volunteers’ efforts to invest in the future and promote Sequim, Rhodes said.

The festival started with a picnic on May 1, 1896, after D.R. Callen — later dubbed “Crazy Callen” — and three other men developed and implemented the innovative concept a year prior to irrigate Sequim by diverting Dungeness River water via gravity-driven ditches. Since then, it’s grown to feature a grand parade, family fun days, a logging show and more.

The festival continues to be all-volunteer, and Washington’s oldest and most continuous-running festival.

Next year’s festivities will begin Feb. 22 with the royalty pageant at Sequim High School, followed by the festival’s kickoff dinner and float reveal on March 22 at 7 Cedars Casino.

This year’s royalty court has attended 60 events, including 11 parades, since February, and will next appear at the Sequim Prairie Grange’s Trunk or Treat event on Saturday, and Sequim’s Hometown Holidays on Nov. 30 in downtown Sequim.

Rhodes, who took over for Vickie Maples as festival director, has held a number of roles with the organization since she started eight years ago. She said festival officials look to try new efforts to raise awareness, including a “Where’s Sid (Sequim Irrigation Dude)?” yard sign promotion.

They continue to seek new volunteers for day-of events and ongoing support, along with sponsorships, Rhodes said.

Those interested can email info@irrigation festival.com, visit irrigation festival.com or facebook.com/SequimIrrigationFestival.

More in News

Workers guide a new 125-foot-long, 1,500-pound section of stormwater drain pipe into a trench above the Larry Scott Trail on Tuesday in Port Townsend. The new pipe is bigger and made from a different material than the PVC that it replaced. Last winter, the old pipe fractured in places due to weather and caused dirt and rocks to slide onto the trail. (Steve Mullensky/for Peninsula Daily News)
Pipe installation

Workers guide a new 125-foot-long, 1,500-pound section of stormwater drain pipe into… Continue reading

Olympic Medical Center to implement five-year safety plan

Hospital responding to increase in incidents locally and nationwide

Clallam County formalizes agreement with Welfare for Animals Guild

OPHS restructuring after Bark House closure

PT City Council votes to oppose I-2117

State to spend $3.2B from Climate Commitment Act in biennium

Port of Port Angeles approves three ground leases

Agency finalizes 15-year pact with Amazon for warehouse

Search and rescue teams locate disoriented hunter

Search and rescue teams from Clallam and Jefferson counties located… Continue reading

Two taken to hospital after collision blocks Highway 112

Two people were transported to Olympic Medical Center after… Continue reading

The section of state Highway 20 leading into downtown Port Townsend is aglow with autumn color from the early morning sunshine reflecting off the poplar trees that line the roadway. (Steve Mullensky/for Peninsula Daily News)
Fall colors

The section of state Highway 20 leading into downtown Port Townsend is… Continue reading

Clallam Transit to hire security agency for downtown Port Angeles location

Two-year contract aims to curb recurring unlawful activities

Jefferson County letter addresses funding obligation

Board says prosecuting attorneys will try fewer cases

Planning workshop to cover Port Townsend comprehensive plan

The Port Townsend City Council, Port Townsend Planning Commission… Continue reading

Access to Paradise Bay road to close for three weeks

Access from state Highway 104 to Paradise Bay Road… Continue reading