BLYN — With a gleaming wine shop, walk-in cigar humidor, plush cafe, fireplace and 12 gasoline pumps, the Longhouse Market looks to be a lavish — and lucrative — addition to the Jamestown S’Klallam tribe’s enterprises on the North Olympic Peninsula.

But the $12 million market, to be open 24-seven come spring, pales in the shadow of another planned project: a hotel and conference center that just grew bigger.

Jamestown Chairman Ron Allen and 7 Cedars Casino assistant general manager Jerry Allen spent last week meeting with potential investors at a hotel design and finance conference in Las Vegas last week.

By Friday, both brothers were flush with enthusiasm.

The hotel will rise behind 7 Cedars, but it won’t cater only to the casino customer, Jerry said.

The Allens envision a destination resort with amenities that will put Sequim on the national conference map — while attracting travelers who seek ultramodern comforts.

The estimated cost: “North of $100 million,” the general manager said.

The Allens announced plans for a 135-room hotel back in 2005.

But that’s no longer enough, they’ve decided.