North Olympic Peninsula selected as one of top 41 to visit

The North Olympic Peninsula has captured the attention of travel writers everywhere and kicked off the year with a bang, landing the region in a The New York Times’ story about “The 41 Places to go in 2011.”

Diane Schostak, executive director of the Olympic Peninsula Visitor Bureau, said 2010 was one of the top years for media exposure, with an estimated value of more than $10 million.

The value is calculated on how much would have been paid for advertising based on the circulation and prices of a newspaper or magazine.

ADVERTISEMENT
0 seconds of 0 secondsVolume 0%
Press shift question mark to access a list of keyboard shortcuts
00:00
00:00
00:00
 

The New York Times article that came out this year will be included in the total for 2011.

The article highlights Olympic National Park, including the Hoh Rainforest and the seven-day-a-week access to Hurricane Ridge.

A photo of lodges in the park also accompanies the article, which appeared in a Jan. 9 special section.

The article can also be viewed online at http://tinyurl.com/37pcjef.

International attention

“In addition to national press, we also had some great international press in 2010,” Schostak said.

A group of eight German travel writers came through the Peninsula in the summer to check out the sites.

“That group was so funny because we got up and were having breakfast at Lake Crescent and I mentioned we couldn’t go through Forks without including some Twilight stuff, and we’d go to LaPush and then go through the Hoh Rainforest and have dinner at Kalaloch,” Schostak said.

Twilight side effect

“But then they stopped me and said, ‘Wait a minute — we’re here for the Forks story.'”

So the group dropped all the plans for the day and spent the day in Forks doing Twilight tourism.

Tens of thousands of fans have flocked through Forks to visit the town where the fictional characters of Bella Swan and her suitors, werewolf Jacob Black and vampire Edward Cullen, thrive.

Schostak said that even some media who never mention Twilight — such as The New York Times, might be influenced by the book.

“Even if they don’t consciously know why they know where the Peninsula is, sometimes that is the reason that people know where we are,” she said, “so it helps us even when people don’t come directly for that.”

The national park attracts international attention, too. A Japanese hiker has done about six articles on trails in Olympic National Park, Schostak said.

Pitching the Peninsula

Although some advertising is done on a regional basis, articles are key to drawing people to the area, Schostak said.

“You could spend the money to buy an ad in these publications, but when it comes down to it, people are going to look at the articles before they look at the ads,” she said.

Mary Brelsford works directly with writers, making pitches and getting information out for the Visitor Bureau.

She said that she works with Adventure Media — which feeds pitches to more than 9,000 writers and editors.

The stories they did accounted for about $8.8 million of the exposure the Peninsula received in 2010.

Another $3.25 million was through the efforts of the Olympic Peninsula Visitor Bureau working directly with writers.

The North Olympic Peninsula also is featured in the French version of the Lonely Planet travel guide and one other time in The New York Times in a feature titled “12 Unexpected History Trips.”

This New York Times piece focuses on the Makah Cultural and Research Museum and the history of the tribe at the tip of the Peninsula.

Kayaking, Olympic National Park, hotels in the area and historical tours of Fort Worden are just a few of the other things featured in the articles that have been published as nearby as Seattle and as far away as Europe, Brelsford said.

Another effect that isn’t always calculated is when an article is picked up by other publications — for example a Seattle Times story about family-friendly vacations included the Olympic National Park.

That story was picked up by more than 300 other publications in locales ranging from Portugal, Brazil, England and others around the world to the United States, including Baltimore.

“It just went everywhere,” Brelsford said.

“It just kept popping up on our Google alerts,” she said speaking of a feature on Google that lets one know when a search term pops up on a new website.

__________

Reporter Paige Dickerson can be reached at 360-417-3535 or at paige.dickerson@peninsuladailynews.com.

More in News

Mason Combs is 4 feet, 3 inches tall and has red hair, according to the Clallam County Sheriff’s Office. (Clallam County Sheriff’s Office)
Child located after agencies partner on search

A 10-year-old boy who had been missing since Tuesday has… Continue reading

Sequim research lab testing ways to use seaweed, resources

PNNL is only Department of Energy lab with marine facilities

Bonnie Obremski, front left, substitute garden manager, and volunteers Susan Savelle, yellow visor, Sarah Maloy, left rear, Paulette De Llario, right rear, and Mary Claire Hunt, rear, helped clean up the Salish Coast Production Garden at the Salish Elementary School in Port Townsend on Saturday. The garden produced more than 5,000 pounds of produce used for the school lunches last year and farmers are aiming for 7,000 pounds in 2025. Hunt will be honored as a community health hero by the Jefferson County Public Health department for her efforts in bringing together farmers and gardeners who donate their crops to the Jefferson County food bank with a presentation on Thursday at the Board of Jefferson County Commissioners’ chambers at the Jefferson County Courthouse. (Steve Mullensky/for Peninsula Daily News)
Garden cleanup

Bonnie Obremski, front left, substitute garden manager, and volunteers Susan Savelle, yellow… Continue reading

Foundation purchases hospital equipment

Linear accelerator to be installed in May

Port Townsend updated on city’s workplan

Forty-five of 61 projects on track, city manager says

Welfare for Animals Guild receives $1,500 to provide spay and neuter services at the guild’s free veterinary clinics. Pictured, from left, are Laura Nieborsky, Barb Brabant, Emily Murphy and Mel Marshall.
Garden club makes donations through local grant program

The Port Angeles Garden Club has announced donations to… Continue reading

Facilities district for pool paused

Jefferson County does not receive grant

From left, Port Angeles school board members Sarah Methner, Mary Hebert, Stan Willams, Superintendent Marty Brewer, Kirsten Williams, Sandy Long and Nolan Duce, the district’s director of maintenance, turn the first shovel of dirt on Saturday at the location of the new construction just north of the present Stevens Middle School. An estimated crowd of 150 attended the ceremonial ground breaking. (Dave Logan/for Peninsula Daily News)
Port Angeles School District breaks ground at new middle school

Building is expected to open to students in 2027

Family displaced following house fire

A Clallam County family has been displaced due a… Continue reading

Two investigated for burglarizing home

The Clallam County Sheriff’s Office has arrested two individuals… Continue reading

Beach cleanups set for Earth Day weekend

Beach cleanups, a seed exchange, seed planting and music will mark Earth… Continue reading

Easter egg hunts scheduled for Saturday

Easter activities, including egg hunts and pictures with the Easter bunny, are… Continue reading