PORT LUDLOW — What’s in a name?
A lot, if you’re talking about Port Ludlow Resort.
It has a new name — Resort at Ludlow Bay — in order to give its various facets one identity.
The Port Ludlow Village Council retain its current name, and the name change will only apply to the master-planned resort, said Council President Sally Smith.
The change will bring together several different resort amenities that have at one time or other been run under different names.
This includes a 300-slip marina, the 37-room Cape Cod-style Heron Beach Inn, a 27-hole championship golf course, conference center, restaurant and lounge, Smith said.
All are now owned and managed by San Francisco-based HCV Pacific Partners, which closed its purchase of the Port Ludlow Resort and its assets from Poulsbo-based Olympic Property Group, a subsidiary of Pope Resources, on Aug. 8.
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